Archive for September, 2010
The Perfect Business And Social Networking Community
The global Internet community continues to grow at an amazing rate. From 70 million people in December of 1997, as reported by International Data Group, to 1,245 million in September of 2007 as forecast by Internet World Stats. Representing a growth from 1.7% of the worlds population to 18.9% in a short span of just 10 years and that’s only the beginning.
In those very few years, the Internet has morphed into a very powerful platform that has changed the way we communicate with each other and the way we do our everyday business. The Internet, as with no other medium, has expanded the International or Global dimension of the world. It has become a universal source of information and business opportunities. For a very low investment, anyone can create a web page for social or business networking. Almost any individual or business, no matter the size or the location, can reach a very large market, socially or for e-commerce, fast and economically.
With that said, it brings us to one of the fastest, if not the fastest, growing segments of the world wide web, business and social networking communities. We’ve all heard of them and many have participated in some, such as MySpace, YouTube, MSN Groups, Blogger and the list goes on and on. If we had all been very smart, had a crystal ball and a few extra shekels laying around, we would have all invested in these companies and retired somewhat the better.
The latest rapidly growing segment of the networking community is online business networking sites.
With a global outreach this type of site can reach the ever expanding global populace using the internet, allowing them to connect with virtually any individual or business. Anyone can use networking sites to expand their business while making invaluable contacts world wide and to do some of the easiest, cheapest and smartest form of advertising available.
The latest and maybe the most interesting of the next generation of networking sites is called the gibLink Community, standing for Global Internet Business Community. This new business and social Internet community has incorporated global revenue sharing into the mix so that all of its advertisers/subscribers can have a share of the revenues generated. Now let’s imagine a global Internet community with millions of business people from around the globe, networking and sharing ideas, and now benefiting from a revenue sharing plan. Ponder this: How much is Google worth? You get the picture.
Just launched two weeks ago on October 15th Forbes business magazine had this to say about gibLink:
“On Monday, September 24th the giblink conference call was swamped with over 20,000 people who wanted information.
What if you had had the chance to revenue share with the owners of MySpace, YouTube, GoDaddy or Google? That would be the opportunity of the century!!!!
Now imagine for a moment, a company that could bring all the best elements of these companies under one roof with a primary focus on a business social networking community, designed for small, medium and even home business entrepreneurs around the world to promote, advertise and expand their core business to compete in the global marketplace.”
All in all gibLink has set itself up to be a Global Internet Business community designed to make connections that count and:
? Promote yourself and your business
? Create a network of business connections
? Promote to new potential customers and like minded people around the globe
? Create a network of business connections to refer business to each other
? Expose your business to a Global Audience
? Publicize and find forthcoming Business and Social Events
? Create and announce Blogs, Clubs and Classified Ads
? Expand your business to capitalize on the hottest in-demand web services globally
? Expose your business to a Global Audience
gibLink is set to change the way people do business and it is the first worldwide collaboration of entrepreneurs from across a very wide business spectrum. We can view gibLink as the next evolution in online business networking or social networking sites designed to aid everyone doing business in a new global business environment.
One of my very favorite sayings applies oh so well to a new global venture such as the gibLink Community: If you do today what you did yesterday, will you be where you want to be tomorrow?
Why Social Media Strategy Works?
Today, when you surf the internet you can always come across discussions on topics like that of a social media strategy. Well, this thing is nothing new. This is a remarkable development due to the booming of various social media networks in the worldwide web. Everyone in the world today has become intensely enthusiastic about or preoccupied with connecting and collecting to friends all over the world through personal accounts in Facebook, which I think is getting more popular than its counterparts like Friendster and Multiply. And most of the brilliant minds in the marketing industry think that there is a good marketing potential here as people from all walks of life are now into this hype.
As an agent of a marketing firm or maybe someone who is getting into personal marketing business, why not consider this as an alternative way to market your ware? Using social media as your avenue to the world of business can open up so many chances to grow and establish your name or the brand that you are now representing. You may have tried a lot of ways already and have spent thousands on your marketing campaigns. But you have seen only a very minimal effect out of a very stressful and costly marketing applications. Now it is time to add to your usual marketing techniques something that you can enjoy and at the same time make business with a broader audience. Why not get for your brand a free account on Facebook and begin to explore the many chances of meeting people and groups who can be your prospect clients?
Every now and then, you will hear people mention about their Facebook account. From time to time, you can receive people’s invitations to connect to them or join their group or participate in a game or activity on one of those social network locations on the internet. Obviously with social networks, you will no longer have a hard time looking for people or target customers because they just come to you even without your invitation. Remember, it is a network. It is like a virtual web that connects you to others and others to you. So with just a few people on your list, you can have as many connections as you can by just sending out and receiving invitations. In business, that could mean a greater chance to make many people know what your company is up to. Even with or without your paid advertisements, you can still have ways to come out and be noticed.
One thing that can be so true why social media marketing clicks is that people by nature simply has the longing to connect or to belong. And social media networks have somehow given the answer to what people need. So with the social networks that abound on the internet, one can finally find a refuge even just temporarily. This is the reason why social media networks get bigger every day. And where people go, there can always be doors and windows for business opportunities. This must be your reason to try social media strategy for your business to work.
Social Media Marketing- The 10 Social Media Laws of Facebook
Where have YOU been?
Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.
It is called “Facebook” and over 175 million people are active on this site.
Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.
It is the same for Facebook.
Lets cover them briefly:
1) The Law of Visibility on Facebook.
You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.
2) The Law of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?
Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.
3) The Law of the Facebook WALL.
You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.
4) The Law of Your Facebook Network.
You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?
Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.
5) The Law of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.
6) The Law of Facebook Link Love.
The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.
WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.
7) The Law of Facebook Groups.
Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.
Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.
The Law of Facebook Events.
Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.
Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!
9) The Law of Facebook Multimedia- Videos and Photos.
People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!
10) The Law of the Facebook NEWS FEED.
This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.
Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.
blessings…doug firebaugh