Archive for July, 2010
What is blogging?
A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger. A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation
Website Design Professionals
Web design is used as a general term to describe any of the various tasks involved in creating a web page. More specifically, it refers to jobs focused on building the front-end of a web page.
The web consists of myriad pages, presenting information using different technologies and linked together with hyperlinks. There are two basic aspects to any web page found on the Internet. The first is a presentation that the user interacts with, usually visually, while the second is a back-end that includes information for non-human browsers.
The basic markup language used to tell a browser how to present information is called the HyperText Markup Language (HTML). A stricter version of HTML is also widely used, known as eXtensible HyperText Markup Language (XHTML). Using HTML or XHTML, a web designer is able to tell a browser how a web page should appear. In the last few years there has been a push towards separating the underlying structure of a web-page (using HTML) from the visual presentation of the site (using Cascading Style Sheets or CSS). This approach has a number of major benefits in both the short and long term, and is gathering popularity as time progresses.
From a technical standpoint, the act of web design can be quite difficult. Unlike more traditional print media, HTML has a number of variable factors. To begin with, not all browsers interpret HTML according to the standards created by the standard-setting body — the World Wide Web Consortium, also known as W3. This means that while one piece of web design will appear as the designer wishes it to in one browser, it may appear completely differently in another. There are numerous fixes and workarounds to try to circumvent browser-specific bugs, but it is a tenuous business at best.
Affiliate Marketing Programs
Imagine telling an advertising agency that you will pay them only when you get leads from an ad. Or, perhaps you suggest paying them based on the sales that you make because of exposure of an ad. Besides having difficulty measuring these outcomes, chances are the agency will not take you seriously.
Approach a web site owner and he or she may actually consider your offer. The Internet enables you to pass this off through a marketing method called affiliate marketing – an effective way to increase your web site’s exposure, identify new customers and increase sales. According to Forrester Research, affiliate marketing is the most effective of all online marketing methods.
With an affiliate program you offer affiliates an incentive to perform a particular outcome. This outcome may be to generate customer leads for your business, increase ‘clicks’ to your site or improve sales – from a banner ad, text link, graphic or other means such as a newsletter. The incentive is usually a fee, provided as a flat rate or percentage depending on your affiliate program objectives.